Social Media – A Growing Online Presence

Social Media
Over the last few days I have decided to focus my time on improving my online presence through social media. I already had a twitter and Facebook page, but decided it was time to expand that. You can now find my on Facebook, Twitter, Google+, Instagram and Pinterest!

The two main uses of social media for small businesses

  1. Content – Posting content from your website, such as images, videos, blog posts, products or any other multimedia can help drive traffic to where you want them on your website as well as start conversations with your audience
  2. Ads – Place ads on social media sites using their ad networks. You would use ads to reach a wider audience and generate more conversations and interaction than you could organically, when starting out. Over time you’ll find the conversations relating to your content need less advertising and become more engaging because your audience know where you are.

Any business can benefit from using social media. Whether you’re a freelancer or sole trader, or to a huge organisation such as Apple or Nike. For small businesses however, social media can help you reach an audience in your local area. One of the great features of today’s social media sites is the ability to tag your location, or search for posts based on your location. This allows you to target your potential customers and makes it easy fro them to find you online.

You can also run competitions or offer deals, promotions and discounts through your social media for your followers. This is a great way of spreading the word about your business, getting conversations started about you and your products and extending your following to potentially new customers. This can really help you engage with your target audience, offering them exclusive deals or content for being a ‘fan’ helps give that more personal feel and improves brand loyalty.

How I can help

One of the services I offer is setting up and getting you started in the world of social media exposure. We will work together to unify your brand across the many different social media platforms and drive new customers to your business. If you think this service could benefit your business, please get in touch.

Don’t forget to follow me too!

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What I Do

Hi, I'm Dan...I specialise in creating bespoke marketing information sites and small e-commerce (shop) websites. Tailored to marketing or selling your products or services successfully online.
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